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Online Marketing Newsletter
Hi, fellow marketer!
Welcome back to the latest edition of the Online Marketing newsletter. I'm glad you're tuning in. How are you doing? How's life?
I am writing this newsletter while my legs are still recovering from last weekend's cycling tour. I recently joined the hype - this was only my third ride - and my dad thought it was a great idea to climb the Kluisberg.
He clearly thought he was being funny... I barely made it to the very top. Thanks dad. #choco #dadjoke
But enough about my weekend now. Let's cut to the chase!
π Did your get this newsletter forwarded by your colleague? Great! You can subscribe here if you want to receive this little gem yourself on a monthly basis.
Now before you dive in, I have one question for you: Why did the online marketer name his cat "The vast majority of social media"? Stick around until the end to find out.
In this month's edition:
π° YouTube offering $ 100 Million to creators for YouTube shorts
πΊ The Inverted Pyramid Model to create compelling content
πΊ Creating multiple variants of your video for social video ads
π Google Core Web Vitals update
Please note that this email is long and that it can be clipped for some email providers. Simply click on the button to expand the email if you want to continue reading (and I know you do).
How to write copy for skimmers? Enter the Inverted Pyramid Model. Often used in journalism to hook readers at the start, the Inverted Pyramid Model can help to make your content readable, scannable and SEO-friendly.
[LAST REMINDER] The iOS 14.5 update is here and you need to take action now if you haven't yet verified your domain on Facebook and selected 8 focus events for optimization. Is it the first time you're reading about this? Then I strongly suggest you read our blog post since it has an impact on all accounts heavily relying on the pixel.
Have you heard about the 15x1 video marketing approach? I recently learned about it at the AdWorld conference. It states that you should try to create 10 to 15 variants of one video, each having a different opening frame, sentence or sound. By doing so, you can quickly optimize on what works and take these learnings with you when you create new videos for your ads. This guy talks about the same thing more or less: creating ad variants in order to maximize success.
Why did the online marketer name his cat "The vast majority of social media"?
Because she doesn't like me, follow me or share anything. π₯
β One last sip: 4 ways to manage your energy more effectively
When faced with new goals, it's easy to jump in with both feet. But how do you feel about this after a few weeks, months or even years? How do you continue to push yourself without showing signs of fatigue? Of how do you avoid losing interest?
The key to success isn't really starting strong, it's staying strong. And one of the keys to having that staying power, is the idea of self-regulation. Set boundaries on the minimum and maximum amount of action you will take toward a specific goal within a certain span of time. This keeps you from getting derailed.
She covers setting goals and boundaries while keeping track of having enough room to breathe.
The next newsletter will be distributed in the week of June 21, 2021.
If you want to comment on something that I've written, I'd be more than happy to reply to your email. And if you come across an article that you think was great, don't hesitate to send it to me. #sharingiscaring β€οΈ
Have a nice day! Joeri
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