Not rendering correctly? View this email as a web page here.

Online Marketing Newsletter

Hi, fellow marketer!

Welcome back to the latest edition of the Online Marketing newsletter. I'm glad you're tuning in. How are you doing? How's life?

I am writing this newsletter while my legs are still recovering from last weekend's cycling tour. I recently joined the hype - this was only my third ride - and my dad thought it was a great idea to climb the Kluisberg. 

He clearly thought he was being funny... I barely made it to the very top. Thanks dad. #choco #dadjoke

While cycling we bumped into some of the Flandrien Cycling Challenges. Safe to say, I'm still (very) far from becoming a true Flandrien, but did you know we helped launching the challenge

But enough about my weekend now. Let's cut to the chase!

πŸ‘‰ Did your get this newsletter forwarded by your colleague? Great! You can subscribe here if you want to receive this little gem yourself on a monthly basis. 

Now before you dive in, I have one question for you: Why did the online marketer name his cat "The vast majority of social media"? Stick around until the end to find out.

In this month's edition:

  • πŸ’° YouTube offering $ 100 Million to creators for YouTube shorts
  • πŸ”Ί The Inverted Pyramid Model to create compelling content
  • πŸ“Ί Creating multiple variants of your video for social video ads
  • πŸ” Google Core Web Vitals update

Please note that this email is long and that it can be clipped for some email providers. Simply click on the button to expand the email if you want to continue reading (and I know you do). 

#socialsecrets πŸ™Š

Content is king πŸ‘‘

'Ad' your best πŸ’°

SEO is key πŸ—οΈ

Tool up βš’οΈ

On automatic pilot 🚘

Why did the online marketer name his cat "The vast majority of social media"?

Because she doesn't like me, follow me or share anything. πŸ₯

β˜• One last sip: 4 ways to manage your energy more effectively

When faced with new goals, it's easy to jump in with both feet. But how do you feel about this after a few weeks, months or even years? How do you continue to push yourself without showing signs of fatigue? Of how do you avoid losing interest? 

Elizabeth Grace Saunders, a time management coach, talks about four steps to create this "staying power"

The key to success isn't really starting strong, it's staying strong. And one of the keys to having that staying power, is the idea of self-regulation. Set boundaries on the minimum and maximum amount of action you will take toward a specific goal within a certain span of time. This keeps you from getting derailed. 

She covers setting goals and boundaries while keeping track of having enough room to breathe. 

In the process of writing this newsletter, I've been listening to "Delta Kream", The Black Keys' newest album nonstop. 🎧 

giphy (5)

The next newsletter will be distributed in the week of June 21, 2021. 

If you want to comment on something that I've written, I'd be more than happy to reply to your email. And if you come across an article that you think was great, don't hesitate to send it to me. #sharingiscaring ❀️ 

Have a nice day!